The Dawn of Adquarius, the arrival of a new era for the T-Shirt Strategy blog. I have just started to run Google AdSense ads on this blog, not as means to make money (but that would be nice) but more as a bit of an experiment.I'm considering utilizing Google ads and/or google AdSense ads for LadyUmbrella but before digging deep into my pocket I want to try ascertain click through rates one might expect - by having ads on this page I might be able to see what sort of click rates ads get and hopefully learn a thing or two about them. I will post updates on what I learn about Google Ads and AdSense as and when there I discover something.
From my own browsing experience I very rarely click on an ad however the PPC (pay per click) nature of them means that if no one clicks on your ad then you don't get charged so surely its win win? Even if they don't click on the ad they might still notice the ad and who knows what the subconscious might store - your company name or logo perhaps? This exposure, although limited, to the potential customer may "butter them up" and make them more receptive to any future marketing efforts embarked on by your company?
Any one currently using Google Ads or AdSense? What sort of click through rates do you get? and, more importantly, do Google Ads lead to a higher conversion rate for your business? And one other thought that has been on my mind - do AdSense Ads or Google Ads on a blog (or website) have an impact on a potential customers "opinion" of the shop owner/blogger? Does it in someway devalue the content that is on a blog? Or, does having ads on your web shop "lose" you any potential customers?
I would love to hear your thoughts on it so please leave a comment with your musings. And, hehe, and if you happen to see an ad that interests you your click will get me a fraction of a slice of bread closer to a loaf.
Personally, I think the whole google ads/adsense topic is quite interesting, they are playing a big part in the shift in advertising (and dare I say it society) from old school TV/Radio/printed media etc to the online world of social media, on demand video/everything and (ultimately hehe) Gary Vaynerchuk - the Dawn of Adquarius is upon us. Let me know what you think..
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